Contact Us

+44 (0) 1895 256 484

TestExpo 2014 – Overview – Defining the Digital Testing Strategy

Published: 07/05/2014

Submit your details to receive the brochure:

"As long as software exists, it will need to be tested" – whilst this well-known sentiment is true, technology and software are evolving rapidly with a move into a newer, increasingly digital landscape, where users are ruthless when it comes to quality, usability and performance, and companies are working harder than ever to innovate. To ensure testing continues to meet expectations it must also develop and continue to prove its value to the business.

TestExpo 2014 aims to consider the ways in which we might rethink our testing practices and incorporate new digital technologies into our testing plans to support the delivery of high quality digital applications.

This one-day conference will be structured around a series of themes, with keynote presentations and roundtable sessions where all participants can join in and discuss their own experiences, consider how the testing industry is progressing and find new ways to approach digital testing challenges.

Themes include:

  • Defining the digital testing strategy and considering which methods and tools will provide the right mechanisms for success: including Agile, Cloud, SOA, Automation and standardised processes
  • Incorporating new technologies and devices into testing plans: Feedback from social media and Big Data/analytics, and channels such as Mobile, Smart TV, and the Internet of Things
  • Budgets: How much of the testing budget should go into new channels and the need to prove the value of QA and focus on ROI
  • The Changing role of the tester: from technical testers to new skills, the role of new testers coming up into the market, and do testing certifications cater for new waves of applications and devices? Differentiating between ‘testing’ and ‘checking’ and Bug hunter vs. bug preventer

TestExpo 2014 Programme


Session Details


Registration, Tea & Coffee


Welcome and Short Introduction to Sponsors


Opening Keynote: World Quality Report 2014-15: Exploring the Key Trends in Testing
Rik Marselis, Management Consultant, Quality & Testing, Sogeti
An overview of the new World Quality Report 2014-15 findings and trends at a global and local UK level, with a particular focus on the effect Digital and Mobile are currently having on the testing organisation, how to overcome the associated challenges, and future predictions.


Testing in Scrum
Danny Crone, Technical Director, nFocus, Visual Studio, Microsoft Gold Partner
In this session Danny will explore why organisations are adopting scrum and the many challenges organisations face to manage the quality of their applications.


Load testing at the application level
Antony Edwards, TestPlant
Today almost all load testing is done at the protocol level. But this is based on outdated constraints and assumptions, and by moving to the application-level we can make load testing simpler and get more meaningful results.


Tea & Coffee, Exhibition


Second Keynote: Taming mobile and browser complexity 
Archie Roboostoff, Borland Portfolio Director, Micro Focus Limited/Borland
In today’s consumer driven age, browser and mobile choices create a series of unmanageable complexities for organizations trying to support an increasingly impatient and growing end user base.  Join us to hear the top 3 things you need to know about supporting modern devices, browsers, and platforms.  


Case Study: How the role of the Tester has evolved at Experian Data Quality
James Syrett, Mark Stamatiades and Liam Robertson, Experian
The Experian team describe how they have moved to an Agile culture, implementing Scrum project management methodology. This has changed the way testers and developers work together and introduced new challenges to their roles and responsibilities. They share their lessons learned, improvements, as well as their plans which will benefit both the internal teams and customers.


Round Table Session 1
– Participants join a table to discuss one or more of the Conference themes. Each table has a “Topic Guru” to facilitate the discussion.


Lunch, Exhibition


Can Risk Management and Mitigation Be Integrated with Testing?
Gordon Alexander,  Seapine Software
Risk management and mitigation is a central tenet of effective project management, and must be incorporated into your testing plan to be effective. Learn why automating traceability, and ensuring that design, risks, and testing are linked and managed in a central repository, are necessary to truly integrate risk management and mitigation activities with testing.


Case study: Evolution of Testing for Mobile Platforms, BBC Future Media
Paul Rutter, Test Manager for Mobile Platforms in BBC Future Media
A look at how Testing for Mobile Platforms has evolved over the past 3 years in BBC Future Media. Focusing on native applications this talk will cover how the team, our approach, methodologies, frameworks and ways of working have evolved to keep up with the breakneck pace of Mobile application development and delivery.


Model Based Test Automation: avoiding the maintenance trap
Hans Planken, Vice President Channel Sales EMEA, Tricentis
Why is the take-up of test automation only 25% after 30 years of software testing? Early stages of test automation tools were fragile and expensive, but next generation tools are model-based, which means that they are robust, cost-effective, scalable and technology- independent. Hans describes how seamless test automation can be achieved.


Round Table Session 2
– Participants join a table to discuss one or more of the Conference themes. Each table has a “Topic Guru” to facilitate the discussion.


Tea & Coffee, Exhibition


Testing as a managed service using SLA’s and KPI’s
Sarat Addanki, Head of the Testing Division at Prolifics
Join Prolifics’ session to get a better understanding on how to improve the quality of service delivery and adhere to internal and external compliance standards, how metrics help validate performance  and how to integrate metrics in a managed framework to create a transparent and efficient management system.


A Disciplined Agile Test Process
Milan Verma, Zephyr
This presentation covers how to characterise Agile, the goals of Agile testing and how to plan for it; Agile test design and execution; Agile bug reporting.


Closing Remarks


Drinks Reception



About TestExpo

TestExpo™ was launched initially in 1996 and has since become one of the biggest and most renowned software testing events in the UK. This year TestExpo will return to London on Tuesday 21 October 2014.

TestExpo is a one day conference that enables sharing of information and guidance on the hottest testing and Quality Assurance topics that impact today’s businesses. Over the years the event has grown into a highly valuable forum for debate, discussion and networking amongst a software testing and quality assurance professionals.

Historically the event has been hosted by Sogeti, but this last year Sogeti was thrilled to announce UNICOM’s involvement. UNICOM’s heritage as an event and conference organiser, and depth of specialist knowledge, through its own series of Next Generation Testing Conferences in this arena made UNICOM the ideal choice to co-host TestExpo.

TestExpo 2013

As usual TestExpo offered keynotes, case studies and presentations delivered by thought leaders and experts, as well as an exhibition where visitors and exhibitors networked, viewed demos, and learnt about new ideas and techniques.

Whilst offering thought leadership and future thinking, TestExpo2013 had a strong focus on knowledge sharing and "real life" case studies, to provide participants with insight into how other organisations are leading the field in testing and quality assurance.

One of our prime objectives last year was to provide IT, Quality Assurance and Test Managers with guidance and advice and to bring them in contact with relevant solutions, consultancy and services providers. Following feedback from TestExpo2012, last year’s event had a number of structured break outs to provide our delegates with the opportunity to interact more, to learn about joint opportunities and have their say on the process and tools they use.

TestExpo 2013 - Transforming Testing: Identifying Solutions that Work

Improved quality, reduced time to market and lower testing costs remain firmly at the top of all test teams’ wish lists. Last year’s event aimed to turn these wishes into reality, giving you the opportunity to take a fresh look at your testing problems, discuss and debate them with peers and gain invaluable insight from top industry experts. Ultimately last year’s event provided the solutions, tools and knowledge to effectively transform your testing function.

Last year’s TestExpo conference was structured around a series of themes, with keynote presentations and round-table sessions where all participants could join in, discussed their own unique testing issues, considered broader industry level concerns, and found practical solutions that suited their own requirements.

Themes that were discussed and explored include:

  • Test Transformation: introducing an outcome-focused model to optimise your testing function, minimise risk and guarantee substantial cost savings
  • Agile: challenges in implementation and practice
  • Mobile Testing: the increasing importance of Mobile and Application Testing, and how to carry it out successfully
  • Performance Testing: adding value to agile performance testing to help you achieve your performance testing goals
  • Testing Budgets: their impact on the test team as well as the wider organisation
  • The Testing Organisation: establishing a Centre for Excellence and other ways of effectively managing your testing
  • Test Environments and Test Data Management: designing an effective test environment, maximising the use of Test Data and keeping Test Data secure
  • Cloud: Testing on the Cloud and Testing Cloud Services

Last Year's Programme:

Presentations from the 2013 Event:

Submit your details to download the presentations:


Session Details




Welcome and Introduction
Stefan Gerstner, Vice President Global Service Line Testing, Sogeti


Opening Keynote: World Quality Report 2013-14: An Overview
- Stefan Gerstner, Vice President Global Service Line Testing, Sogeti
Overview of the new World Quality Report 2013-14 findings and trends at a global and local UK level. Stefan Gerstner will focus on key areas such as Agile, Mobile Testing, Test Budgets and the Cloud.


Overcoming Infrastructure Constraints with Performance Test Labs in the Cloud
- Giles Davies – Visual Studio Technical Specialist, Microsoft; Danny Crone – Technical Director, nFocus; Paul Greenhouse, Technical Test Lead, Avelo
The cloud provides opportunities to scale your infrastructure on demand.  nFocus, a Microsoft ALM Gold Partner, shares a journey with Avelo helping them to overcome an oversubscribed Performance Test Lab and projects consuming too much time in the on-premise lab, with the use of Windows Azure.


Speed Introduction to Sponsors




Second Keynote: Testing Evolution – the Quality Driven Lifecycle
- David Silverstone, Testing Solutions / Delivery Director,  Left Shift IT
Innovation in IT has focused primarily on enhancements to the build process. But the advent of tools like Green Hat have brought to the fore the ability of intelligent testing to positively impact the entire SDLC and IT change delivery lifecycle. This is the dawning of the Quality Driven Lifecycle.


The Mobile Application Lifecycle
- Gary Voller, HP Software, EMEA Strategy & Technology
Balancing quality and velocity in mobile application delivery.


Round Table Session 1
– Participants join a table to discuss one or more of the Conference themes (Agile; Mobile Testing; Performance Testing; Testing Budgets, Etc.) Each table has a “Topic Guru” to facilitate the discussion.




Model Based Test Automation: avoiding the maintenance trap
Hans Planken, Vice President Channel Sales EMEA, Tricentis
Why is test automation take up only 25% after 30 years of software testing? Early stages of test automation tools were fragile and expensive, but next generation tools are model-based, which means that they are robust, cost-effective, scalable and technology independent. Hans describes how seamless test automation can be achieved.


Why Can’t We Get the Reports We Need?
- Gordon Alexander,
Seapine Software Ltd 
Learn why reporting—or lack of good reporting—can lead to project success or failure. During this presentation, Gordon will discuss some of the struggles test teams face with generating useful reports, highlight key metrics and measures that are needed to enable better test management, and provide examples of reports that include the information teams need to be successful.




Case Study - A Journey through Agile
- Steve Watson, Test Manager, UK Product Development, Reed Business Information
Since moving from Waterfall to Agile back in 2011, the teams have been regularly re-organising themselves to become better at delivering quality code to the end users. This case study will take you on that journey to see what has been learned along the way.


New and disruptive solutions for delivering better software
- Antony Edwards, CTO, TestPlant
Disruptive changes in technology, user expectations, and software development methods are continually challenging testers. This talk presents four case-studies where the old ap-proaches and tools just weren't working anymore and new thinking was needed.


Round Table Session 2
– Participants join a table to discuss one or more of the Conference themes
(Agile; Mobile Testing; Performance Testing; Testing Budgets, Etc.) Each table has a “Topic Guru” to facilitate the discussion.


Interactive Panel Session


Closing remarks


Drinks reception



Pricing and Registration:

  • End User Organisation per Delegate:
    Click here to register securely.
    • £115 + VAT Standard Rate
  • Non-sponsoring vendors and consultants per Delegate:
    Click here to register securely.
    • £750 + VAT Standard Rate

Add to Calendar:

Outlook: iCal: Google Calendar:


About Sogeti UK

Sogeti UK is a leading provider of software testing services, with over 20 years of experience in delivering cutting-edge, structured testing solutions that help customers to achieve high quality, measurable, and cost-effective results. For the last 17 years Sogeti has been a founding organiser of what has now become the UK’s premier software testing event, TestExpo. This year Sogeti returns to co-host the event with UNICOM. This year’s theme is ‘Transforming Testing’ and Sogeti looks forward to sharing insights and best practices on how testing can deliver innovation and continuous improvements to the business.

Sogeti also offers a number of innovative non-testing services, these include High-Tech engineering, as well as Business Intelligence & Analytics, smarter commerce, social business and desktop migration. Sogeti brings together more than 20,000 professionals in 15 countries and has a strong local presence in over 100 locations in Europe, USA and India. Sogeti is a wholly-owned subsidiary of Cap Gemini S.A., listed on the Paris Stock Exchange.

For more information please visit

Platinum Sponsors:

Borland's mission is to optimize the software development supply chain. We have been building software delivery tools for 30 years, and have helped thousands of organizations improve and automate their software development capability. Our industry-leading software solutions enable companies to take control of the ever-growing variety and complexity of their applications, systems and partnerships.

Optimizing the Software Development Supply Chain

Organizations face many challenges. Keeping up with innovation such as cloud computing and mobile applications while competing on a global stage with boundless consumer expectation, requires investment, dedication and creativity. Despite these challenges, there is also unprecedented opportunity, and Borland helps you automate, manage and measure every aspect of your Software Development Lifecycle (SDLC) to achieve maximum business value. Like many other industries, the manufacturing process of software development increasingly uses outsourcing, triggering an even greater need for clarity, predictability and compatibility. Borland's solutions ensure that companies on both the demand and supply ends of the supply chain operate with the highest levels of precision, validation and control, meaning that the benefits of partnership are realized, and the associated risks are minimized. Visit to learn more.

Gold Sponsors:

Prolifics creates competitive advantage for organizations around the world by implementing customized, end-to-end testing solutions that achieve business success. Combining business flexibility and cost competitiveness with excellence in technical skill, Prolifics empowers our clients to decrease risk in complex software investments while improving time to market through project management and oversight.

Our team of experts leverage technology accelerators and proven industry expertise to deliver test advisory, application testing, test automation, middleware, ERP & SOA testing, performance testing and mobile testing.

Founded in 1995, Seapine Software is the leading provider of process-centric product development and QA solutions. Headquartered in Cincinnati, Ohio, with offices in Europe, Asia-Pacific, and Africa, Seapine's tools and services ensure the consistent release of high quality products, while providing traceability, metrics and reporting, and compliance. Visit to learn more.

Tricentis Logo
TestPlant is an international software business based in London. TestPlant’s products are used in over 30 countries by well over 300 enterprise customers in sectors which include Financial Services, Automotive, Healthcare and Life Sciences, Media and Entertainment, Retail and Defense and Aerospace.

The eggPlant range is a set of tools which supports the design, development, test and management of software applications for mainframe, desktop and mobile use in any technology platform environment. The tools are relevant in agile, mobile, web and DevOps deployments. eggPlant use improves and reports on the quality and responsiveness of software systems, reduces time to market and lowers costs by introducing process automation.

The company’s achievements have been recognised within the software industry and by the venture capital community. TestPlant is also a Red Herring Global Top 100 company and was awarded a Queen’s Award for Enterprise in 2013.


With a rapidly expanding list of 350+ customers, including many of the largest global companies in the world, TRICENTIS offers cross-industry expertise in all aspects of software testing and test management. The flagship product TOSCA Testsuite enables companies to test and assess business-critical enterprise applications with unprecedented effectiveness and efficiency. Reusable test modules, test objects and test cases across technologies result in lower total costs of ownership and faster time-to-market for software testing. TRICENTIS as a group has a global presence with offices in Europe, the USA and Australia. TRICENTIS’ customer base includes companies like Auckland Savings Bank, Bank West, UBS, Allianz Insurance, Zurich Insurance, HBO, and many more. See for more information.

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realise their full potential.
Microsoft Visual Studio has advanced testing tools assure quality throughout the lifecycle of your application, enabling high quality software. The testing tools in Visual Studio help you adopt testing practices such as manual, automated, exploratory, and load testing. These testing tools capture insightful information that is provided to the developer in context, within the development environment, so bugs are easier to reproduce and quality can be assured throughout the development process. In addition, testers can be more productive planning, executing and tracking tests, both with the web-based test management tool or the rich experience provided by Microsoft Test Manager.

Zephyr is a leading provider of on-demand, real-time enterprise test management solutions, offering innovative applications and unparalleled, metrics based visibility via real time dashboards into the quality and status of software projects. The feature rich solutions address today’s dynamic and global needs across a variety of industries including finance, healthcare, mobile, IT services, and enterprise software. Zephyr’s global customers experience improved productivity, faster time to market and dramatic cost savings. For more information, please visit

Silver Sponsors:

Planit Logo
Planit is a world leader in software testing, with over 500 highly skilled testing consultants across Australia, New Zealand and the United Kingdom. As testing specialists, Planit offers best-in-class functional, performance, automation and security testing services. Planit is also a world-leader in testing and agile training, having assisted over 17,000 professionals up-skill and accredit their QA capabilities.

Other Sponsors

NCC Logo
NCC Group is a global information assurance specialist.

Our Software Testing team have a proven track record across multiple industry sectors covering a comprehensive range of services which are tailored to meet your business needs. We deliver testing excellence onshore and at a market competitive rate.

Past Sponsors:

Sogeti UK and UNICOM Announce Date and Theme for TestExpo™ 2014

Published: 07/05/2014

Following the successful TestExpo™ 2013 UK conference, Sogeti UK and UNICOM reveal this year’s TestExpo event will take place in London on 21 October 2014

London, UK, 7 May 2014 - Sogeti UK, a leading provider of professional technology services specialising in software testing, and UNICOM, a global conference and training company, announce the return of the UK’s largest and most renowned software testing event on 21 October 2014, for what will be the 30th TestExpo™.
Last year’s hugely successful TestExpo conference was the first to be jointly hosted by Sogeti and UNICOM and has sparked a strong partnership between the two businesses. They will play to their strengths to produce an extremely high standard event.

Each year the TestExpo programme is updated and refreshed with exciting new themes and topics that impact today’s business. For 2014 the key theme addressed will be “Defining the Digital Testing Strategy”. This very current topic will aim to address how technology and software are moving towards an increasingly digital landscape, how this is impacting testing and what needs to change in order to keep up with the pace of innovation.

In 2013 a number of new features were introduced to the TestExpo programme, such as increased opportunities to network, share tips, and facilitated round table discussions which received excellent feedback from the audience. All are to be repeated in 2014 alongside the usual thought-provoking keynotes, case studies and presentations delivered by thought leaders and experts from leading organisations in the software testing arena.

What sets TestExpo apart its emphasis on knowledge sharing and "real life" experience, providing participants with insight into how other organisations are leading the field in testing and quality assurance. The sessions and exhibition are structured to maximise opportunities for visitors and exhibitors to network and interact and learn about new opportunities, with the option to view demos, and learn about innovative ideas and techniques.

“Working with the Sogeti team last year to organise TestExpo was a fantastic experience which culminated in an event that received great feedback from delegates, speakers and sponsors alike. The structured breakout sessions proved a big hit with everyone and will be central to this year’s programme - whilst continuing the same successful format. TestExpo again introduces new topics, ideas and speakers in order that all participants come away with the most up to date testing and QA knowledge to apply”, says Alec McCutcheon, Director of UNICOM.

Lara Irwin, UK Marketing Director at Sogeti comments: “Sogeti is delighted to be collaborating again with UNICOM to organise TestExpo 2014 and build on the fantastic response generated by last year’s event. It really is fantastic to be part of an event that continues to address cutting edge challenges in Testing, but most of all it’s great to see so many organisations benefit from sharing their wins, their ideas and their challenges in a community that is able to provide the right level of help and support.”

Super Early Bird tickets are now available for just £60+VAT at:, along with more information about the event.

About Sogeti UK
Sogeti is a leading provider of professional technology services, specializing in Application Management, Infrastructure Management and High-Tech Engineering. Sogeti offers cutting-edge solutions around Testing, Business Intelligence, Mobility, Cloud and Security, combining world class methodologies and the global delivery model, Rightshore®. Sogeti brings together more than 20,000 professionals in 15 countries and is present in over 100 locations in Europe, the US and India. Sogeti is a wholly-owned subsidiary of Cap Gemini S.A., listed on the Paris Stock Exchange. For more information please visit

UNICOM Seminars Ltd is a specialist provider of business to business conferences and training. Established in 1984, UNICOM’s core focus areas include specialising IT, Financial Engineering and Management Strategy. Among its flagship events are the Agile Business Conference, Next Generation Testing Conference and DevOps Summit. For more information please visit

For more information please contact:

The Press Office

UNICOM Seminars Ltd
OptiRisk R&D House, One Oxford Road
Uxbridge, UB9 4DA

Telephone: +44 (0) 1895 256 484
Fax: +44 (0) 1895 813 095

Samantha Mills

Sogeti UK
85 London Wall
London, EC2M 7AD

Tel: +44 207 014 8900
Fax: +44 207 014 8901

Sponsored by:


Platinum Sponsors

Borland Logo

Gold Sponsors

Prolifics Logo
Seapine Logo
TestPlant Logo
Tricentis Logo
Microsoft Logo
Microsoft Logo

Silver Sponsors

Planit Logo

Other Sponsors

NCC Logo
IBM Logo

Supported by: